Empowering Farmers,
Enriching Global Palates
We bridge the gap between Indonesia’s volcanic highlands and the world’s finest roasteries through
ethical partnerships and uncompromising quality control.
Our Mission
To elevate the global perception of Indonesian coffee by ensuring full traceability, fair
compensation for our partner farmers, and delivering beans that consistently score 85+ on
the SCA scale.
Our Vision
“Coffee is not just a commodity; it is the lifeblood of our communities.”
— Pak Budi, Head of Cooperative
Our Journey
From a small family farm in Aceh to a leading exporter connecting thousands of farmers with international buyers.
2010
Founding Roots
Started as a small collective in Aceh Gayo with just 15 partner farmers focused on organic Arabica.
2015
Expansion to Java & Flores
Established processing centers in West Java and Bajawa, introducing honey process methods to our portfolio.
2018
Direct Trade Certification
Achieved full transparency certification, ensuring 100% of premiums go directly to community development projects.
2023
Global Sustainability Award
Recognized for carbon-neutral export practices and reforestation initiatives across 500 hectares of highland.
Our Sourcing Ethics
We don’t just buy coffee; we invest in communities. Our ethical framework is built on three non-negotiable pillars.
Direct Trade Plus
We pay above Fair Trade minimums directly to farm cooperatives,
bypassing unnecessary middlemen to maximize farmer profit.
Regenerative Agriculture
Promoting shade-grown coffee and intercropping to preserve biodiversity and soil health in the rainforest ecosystem.
Community Education
Funding agricultural training centers and providing scholarships for farmers’ children in remote highland villages.
Water Conservation
Implementing eco-pulpers and water treatment systems at all processing stations to protect local waterways.